Trade Shows: Ecosystems of Emerging Ideas and Known Pathways


Trade show season is a valuable time for IT/Comms professionals to educate themselves on the trends in the market and options for the organizations, as well as reconnect with the primary vendors. Here, you can read some lessons from Unify learned from spring's trade show season.   


Long Live Team Collaboration
This year, the vendors were talking about Team Collaboration applications like Circuit – some launching, many TBD.  The bookend to team collaboration is universal, connected video with multiple vendors touting new and better ways for disparate systems to communicate.  “This will be the year for video” is the claim that never dies nor so far, comes true.


Contact Center Remains Hot
Not only are contact center agent licenses more profitable for vendors, they’re more and more valuable to organizations. The crux being that all prior transactions should be available to the contact center agent.  Customer journey adds to that by adding onmichannel search and intelligence that analyzes recent contacts to give probability to why a customer is calling “now.”


PaaS gets Mainstream
This year PaaS has hit the buzzfeed with various stand-alone and traditional UC vendorslaunchingordiscussingtheirgoalsforPaaS. It offers the orchestration components (e.g. APIs) to synchronize disparate applications within a solution ecosystem.

Lunch Leads
While trade shows have elaborate stands, the real heavy lifting happens out of sight in whisper suites, private functions and lunch.  Amongst the larger vendors, there were more staff operating behind the veil than in the booth.


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